Brand assets
Official Morrison brand assets and guidelines.
Morrison’s Brand Standards Guide
The brand standards guide was created to ensure that Morrison is always presented in a consistent way, so we have one image and one voice for all who interact with us. Please refer to this guide before producing any materials that represent Morrison. Logos and other assets are available to assist in the creation of marketing materials.
LOGO ASSETS
Primary, secondary, and logo without a tag is available to download. If insufficient background contrast prevents the use of the primary charcoal gray logo, use reverse white logo.
COLOR PALETTE
Avoid using colors not included in the primary brand color palette.
CHARCOAL GRAY
CMYK: 76 / 67 / 59 / 63
RGB: 38 / 42 / 47
HEX: #262A2F
PANTONE: 432 C
PANTONE: BLACK 6 U
DEEP SEA BLUE
CMYK: 95 / 60 / 41 / 21
RGB: 0 / 84 / 108
HEX: #00546C
PANTONE: 8763 C
PANTONE: 8763 U
ORANGE
CMYK: 0 / 48 / 82 / 4
RGB: 245 / 127 / 43
HEX: #F57F2B
MARINE BLUE
CMYK: 100 / 22 / 0 / 58
RGB: 0 / 84 / 108
HEX: #0088CE
LIGHT GRAY
CMYK: 0 / 0 / 0 / 11
RGB: 226 / 227 / 227
HEX: #E2E3E3
MEDIUM GRAY
CMYK: 2 / 0 / 0 / 19
RGB: 203 / 207 / 206
HEX: #CBCFCE
DARK GRAY
CMYK: 1 / 0 / 0 / 30
RGB: 177 / 179 / 179
HEX: #B1B3B3
